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      <image:title>Words of the Wise - The First 90 Days: What University Presidents Should and Shouldn't Say - “Each place is different. Each place has its own culture and history. You really do have to be very diligent in rethinking the university and rethinking yourself. There is no playbook.”</image:title>
      <image:caption>Gordon Gee, president emeritus of West Virginia University</image:caption>
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      <image:title>Words of the Wise - The First 90 Days: What University Presidents Should and Shouldn't Say - “It’s all about authenticity. Know your president. Or if you’re the president, know yourself.”</image:title>
      <image:caption>Chris Nelson, chief university relations officer and secretary at the University of Utah</image:caption>
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      <image:title>Words of the Wise - The First 90 Days: What University Presidents Should and Shouldn't Say - “A lot of people will come in and immediately start talking about the issues. But if a new president can talk about what’s good and build from there, that changes everything.”</image:title>
      <image:caption>Paige Geers, former chief of staff at the University of South Florida</image:caption>
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      <image:title>Words of the Wise - A Five-Way Test for When Higher Education Leaders Should Speak - “Sometimes silence is necessary, but so is honesty. The key is having the right people in the room to evaluate both.”</image:title>
      <image:caption>Brande Smith, higher education attorney and chair of the higher education practice group at DownsAaron and former senior counsel at the University of Florida.</image:caption>
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      <image:title>Words of the Wise - A Five-Way Test for When Higher Education Leaders Should Speak - “A good story is going to come out, and a good reporter is going to follow it to the end. It can be very disarming to go to a reporter and say, ‘Here is everything.’ Oftentimes, a communications leader is successful based on what didn’t happen.”</image:title>
      <image:caption>Phil Weiler, immediate past vice president of marketing and communications at Washington State University</image:caption>
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      <image:title>Words of the Wise - A Five-Way Test for When Higher Education Leaders Should Speak - “There are ways to communicate beyond emails, press releases, texts and tweets. A little more retail communication – getting out on the road, having a clear message and talking with people directly – works. It helps people feel informed and heard, and it satisfies the two essential components of good communication: speaking and listening.”</image:title>
      <image:caption>Randy Goin Jr., deputy chancellor at Pennsylvania’s State System of Higher Education .</image:caption>
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